One rainy day, while bass fishing in a small run off pond a fancy gentleman (obviously not a fisherman) asked me if I was fishing in a puddle. I said yes, that we were puddle fishing, and continued pond hopping. From the lack of bites came the wave of thoughts and ideas, recalling the man’s words. I’ve always been creative minded, so I thought up a name for a brand called puddle fishing co. Thinking about the idea the rest of the day came with more ideas. Biggest idea though was to change the name to something less freshwater inclusive. So at our last pond for the day, I was staring at the water, blanking out from again, no bites. I watched the ripples in the water from my lure. And there it was… The Ripple Effect.